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A white paper on guiding principles for Strategic Clarity

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Every day, hundreds of thousands of people board airplanes. In addition, everyday, thousands of these people report displeasure with their flights. There are always a number of concerns. The couple in front of you was gabbing loudly, the man beside you was snoring, the baby behind you cried half of the way over the Atlantic. No matter what the reasons, there are a variety characteristics of flying that make it unpleasant to people. It is no wonder, then, that a variety of people choose to fly either in business class or first class cabins. However, many people often wonder what the differences are between these cabins and which one they should fly. Either way, you know that if you select business or first class, you will be making a choice that will probably give you a more enjoyable experience.


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"Read it; it's a snapshot of how strategy will be managed in the 21st Century."

David P. Norton, co-author of the best-selling The Balanced Scorecard

Available on-line in the USA (Amazon.com, Wiley, Barnes & Noble.com), France, Germany,Japan, Thailand and United Kingdom

Available as an "e-book" at EBooks.com

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